Tag: client retention

  • Why Retention Matters More Than Acquisition

    Why Retention Matters More Than Acquisition

    In today’s highly competitive Forex and CFD market, acquiring new clients is increasingly expensive and complex. Rising marketing costs, stricter regulations, and intense competition make it difficult for brokers to rely solely on acquisition-driven growth. Client retention, on the other hand, delivers sustainable value. Retained traders are more active, generate higher lifetime value, and require

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